Bradley Watch for Blind

It is easy to lose the big picture in the gadget industry, especially now that the rumors of Iwatch and smart watches are pouring in. But there are those who cannot use neither smart phones or watches with screens.

Those who have no vision, or greatly reduced such, face a challenge every time they want to know what the time is. With Bradley company Eone change that, and in some ways it’s a similar revolution in the style of bracelet LED watches defined on Itypeusa. But without the smarts. It is instead focused on user friendliness and discretion.

For that blind, you are often dependent on others, or some form of voice control. It is therefore difficult to act as an autonomous individual, as professional swimmer Brad Snyder testifies in a short film for the project’s Kickstarter page. Eone using Brad as the face because he has a successful career as a swimmer and in many ways it figures as a role model for those who lost their sight. Brad himself became blind after a grenade explosion in Afghanistan.

Bradley, which is named after Brad, use ball bearings and magnetism to tell what time it is. The two spheres moving along with a splint during the day, and knowing where they are, you know what the time is in hours and minutes. The outer Busbar ball reveals 10 minutes and single minutes.

If the bullets would lose their magnetism, just shake your clock to jump back in the right place.

The downside is that you never get an exact time, but more of an estimate. The advantage is that Bradley can be used discreetly and without the help of any third party. Eone pitches even clock for people who are not visually impaired, but who instead want an original clock and a different way to determine what the time is.

Bradley is not the smallest digital or full of flashy features. But it is sleek and can hopefully provide an easier way for the blind to keep track of the time. Check out an maudlin movie below, which is also a prime example of how to start a successful Kickstarter campaign: With big emotions.

Gallery

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