From A steel U-slim as through C as Business cycle, as Manufacture M or Q as Quartz, Le Figaro Magazine has chosen to devote this special issue to the themes and trends that make up contemporary watchmaking.
If, in 2016, after several years of growth, exports of Swiss watches in the world mark a time, brands are responding by launching versatile models, easier to wear and especially more affordable for European customers. Similarly, now, watchmakers work in their body women’s collections with the key to a proposal devilishly sexier than before. All in good time!
Another initiative of interest: under the leadership of the Fine Watchmaking Foundation, a thick white paper has just been published. It defines and classifies the companies and creators belonging-or not-to Olympus this industry. The twenty-first century, what is a traditional factory where produce less accurate mechanical watches than those equipped with a quartz movement? To perpetuate the beauty of movement manu factum, handmade? Or offer us a mirage, that of the timelessness of these miniature mechanisms, unlike humans, can walk for centuries without firing a shot? Both, no doubt.
A steel as
An adjustable brightness, more affordable than gold or platinum, steel reigns supreme. Even in the watchmaking collections that previously did not want to use it.
genius inventor, Abraham-Louis Breguet founded his brand in 1775 in Paris and laid the foundations of modern watchmaking. Interview with Emmanuel Breguet, vice president of the company in charge of heritage and strategic development.
The watch industry through a bad patch with a reduction in production capacity, layoffs, stock buybacks and other margin erosion. The boom years are paying a high price today. Decryption.
To seduce their female customers, brands are no longer content to offer a round case set with diamonds, they develop more and more pieces of variable geometry.Better late than never.
H as Haute Horlogerie
The haute horlogerie Foundation published a “White Paper” that attempts to define the indefinable. It identifies brands that meet this designation, not without causing some gnashing of teeth.
Invest millions of euros in the hope that we speak as little as possible from you: it is the paradox of the major sporting events timekeeper.
M like Manufacture
By communicating more and more on their watches, Swiss watchmakers assert their independence, their difference and creativity. But the argument is it still for sale?
Q like Quartz
Despite their price, their broad range of features and unmatched precision, quartz watches have never managed to win a prestige equivalent to that of mechanical watchmaking. A matter of time?
Observe the action mechanism. Be hypnotized by its wheels, its gears, pivots and its axes. It is the function of these templates “skeletonised” 3D.
Their thinner lines and sleek design make the new watchmaking classics. So much so that these extra-fine timepieces evolve, becoming more and more complicated.
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