In such apparently fertile ground as that we have smart watches, is rare to see how the main company therein created wrist devices, has not moved tab in a more forceful way. We speak of Swatch, that take more soon will have a smartwatch in your catalog.
In recent interviews granted by CEO, Nick Hayek, they have positioned themselves as an independent company in the adventure of creating smart watches, not needing any technological partner that helps them to take forward the project.
But a very different thing is the need, and other interests, so they changed the speech this past weekend. Reuters clarify that the collaborations are possible, and in fact there have been conversations with important names in the past (probably Apple).
I want to be on the side of Swatch by marketing
The reason why technology manufacturers want to be on the side of Swatch, according to Nick Hayek, is by pure marketing. An alliance with the leader can’t think us to be anything other than positive, but it will be interesting to know what they want in a Swatch of the other companies.
Become part of a platform already created – Android Wear-, it will always be more productive to paddle alone. Not only by the issue of having a decent ecosystem, also by the hardware support, or the relationship with the Smartphone operating systems.
“Large technology companies want to work with us, and I do not rule out that we work in some areas with them.”
They have clear is that they do what they do, not going to advertise to the four winds, It doesn’t make them lack interact with other names. Turning to the issue of independence, Swatch owns a number of companies – EM Marin – which already can help you build a more capable device: can create touchscreens, batteries, or processors.
The main thing is the clock
So far the speech remains the same, i.e., Swatch makes watches, and the clock is the main part to seduce the buyer. Once interested by it, all the additional functions that can be added, welcome to be.
In Swatch critics see aspects, mainly those that have to do with the autonomy of the watches. To make us an idea of the development line, in a new Swatch Touch touch screen will be available, but will be powered by conventional batteries. Low power Bluetooth technology also will be starring in their first product.
They will never conceive a product from the point of view of technology, which seems to be the way that manufacturers of smart clocks, which presented the first proposals for 2014.
What is a fact is that its shares have dropped 15% in the last year, and names such as Apple, LG, Motorola, and Samsung want that we Let’s their watches, rather than any other brand. Apart from that hit first and strongest, around the technology sector wants to make watches, so somehow they will finish doing damage to Swatch.
So far it seems that we have understood it, Swatch will conceive – a new Swatch Touch – smart watches, will try to do it for free, but it does not rule out third-party dip if they consider it interesting.