It is a matter of style: in the sport, too, real personalities are in demand. Rolex testimonial Angelique Kerber, for example, is by no means a tennis Barbie. That’s why you can learn a lot from her.
A ls Angelique Kerber won her first Grand Slam tournament, the Australian Open in January 2016, the joy was great.Since Steffi Graf’s career end, tennis in Germany had felt 98 percent of the popularity.And then suddenly there was the Kerber from Kiel, who climbed to the top of the World Cup at the age of 28.But, typical German, even at this extraordinary sportswoman, at least among journalists, there was something wrong: Whether our “Angie” would have enough starappeal to give a glamorous number one?
Only to be really good in a sport, this is obviously no longer enough today.Lauren Weisberger, author of “The Devil Wears Prada”, wrote a novel about tennis’s glamor in 2016, in which strutted tennis barbies compete for public attention.One thing is certain:at the latest since the precedence of Diva Serena Williams, tennis players have become lifestyle entrepreneurs.They are social media stars, brand ambassadors and fitness experts and, well, a few tournament victories every now and then should also be in it.
The sport is, of course, suitable for the successful self-marketing: the movements are elegant, the sportswear is decently dressed – and from the television the psyche of the players can be studied very well.This creates proximity to the athletes, but also to the brands they provide.So, even in tennis, do you count on glamor and followers?
Testimonials must be credible
Angelique Kerber has so far not published a bikini photo gallery, is still number one and answers the always same questions of the sport reporters always with serenity.She is not a particularly mundane young woman, far from the pink Instagram-Chichi – and yet, or precisely because, since the beginning of this year Rolex testimonial.Her most famous colleague: Roger Federer.
The contract with Rolex , which also in many places in tennis as a time knife occur, is regarded as honor.The Swiss watchmaking company only approaches the best players, among them only those who also prove off the pitch.Among many professionals, it is almost a tradition to give yourself a Rolex.
This was also the case with Angelique Kerber.”My whole team and my mother were there when I bought my first watch.That was 2011, because I had reached the semi-final at the US Open.The year had gone so badly so far, I would have stopped playing tennis, “said the 29-year-old at the WTA tournament in Indian Wells, California.There she had one of her first official appearances as a testimonial, the pride to belong to the “Rolex family” is unmistakable.
It is loaded for generations.Kerber is discussing with her current tour competitor, the 23-year-old Garbiñe Muguruza, and the 62-year-old Chris Evert, who won 18 times a Grand Slam.It is about their respective careers and the status quo of the ladies’ name:Why do women only have a thundering baseline game?Can one show emotions during the match?And how could life be without tennis?
It has changed a lot in recent years, Chris Evert notes.”The women are now physically training on the level of Olympic athletes, which was not in my time.And what I sometimes regret is that today is only the fast, powerful game. In the past, we had one or two seconds to decide for a stop ball, “says Evert.It is almost a bit weird that women themselves in sport have to adapt to the game of men.
Chris Evert said: “There is a lot more money in the sport, there are more sponsoring programs, the media attention has increased significantly.” This also means that their young colleagues have a self-evident deal with the social media, feed their fans even in stressful tournament phases.That’s okay, that’s what Kerber and Muguruza are saying.a competition for most followers, fortunately, but not.
Image care is becoming increasingly important
And yet, athletes are increasingly focusing their personalities on the Internet.What is also an advantage.Once a season was bad, one quickly fell into oblivion, among fans and sponsors, Kerber himself did not even have a coach in 2011.In the meantime, a lull can be more easily bridged – at the moment, the example of the Canadian player Eugenie Bouchard , who has slipped to 50th place in the World Cup, but through her mediaeval “Powergame” but for photographs as in the famous bikine edition of “Sports Illustrated” is booked.She is frenetically cheered at the center court in Indian Wells.
Angelique Kerber and Garbiñe Muguruza are more reserved, they want to be perceived as “classy” and elegant, just as Rolex is, they emphasize again and again in the conversation.Chris Evert describes the mindfulness of the two as “dignified” and adds:”It is not an easy time for the young people, over the social media is also exerted a great pressure.I’m glad I was young in the 70s, at that time we had a single TV with three channels at home!”
The distractions that arise around the tennis court have multiplied, the mental training is not only for the players to go through a match, but the concentration on themselves and the game not lose, while one is concerned with the own external effect,
Just as a woman is not so easy, the point is the tennis ladies at the discussion in Indian Wells agree.”You must not show any feelings on the pitch, your opponent must never believe that she has discouraged you.You have to be the best cheerleader yourself,”says Chris Evert, and it sounds like a universal instruction for women.
But how can you manage to push back anger and frustration when everything goes wrong?”Always thinking about women in the Middle East who have it much harder than us,”says Chris Evert dryly.Garbiñe Muguruza does not quite agree with her:”You have to fight not only against another woman, but above all with herself am on the place entirely on me.A match can decide in a few seconds if I remain cool.”
Career tips from the tennis team
This is why it is exciting to watch top players on the pitch:every woman can understand the fight for his own sovereignty well.And also with the question, what comes after the tennis, each one must be finished alone.In any case, they wanted to have a family, not to travel so much, and still remain somehow active, say Kerber and Muguruza.These are oddly diffuse future ideas for women who have worked from small to ever on one goal, namely to be as good as possible in this sport.But:”For every woman comes a point at some point where she has to think about what she really wants,”says Kerber.
Chris Evert, however, has something to criticize against an all-too-early family planning:”You do not have to get any children yet, now tennis is played!”
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