Despite the fall in sales of smartwatches in the third quarter, the global market of wearables registered positive results, growing 3.1 percent. Are the new IDC report data for the sector.
The think tank indicates that the wearables market has reached 23 million units in the quarter, led by the Fitbit. The bracelets are fitness, in fact, the great engine of the industry: the basic vwearables accounted for 85% of the total sales and achieved double-digit order growth.
The market is led by the Fitbit, wearables dedicated to fitness. Much of the segment’s growth can be attributed to the launch of several new models, the expansion of the user base and the summer season in many parts of the world. IDC expects the positive moment continue down the stretch to 2016, with good indicators in the holiday season, but warns: the smart wearables, who run third-party applications, will continue.
“We’re still at the beginning, but already we see a noticeable change in the market,” says the senior analyst Jitesh Ubrani. “Where once expected that smart watches are reigning, the basic reign supreme now wearables. Simplicity is a factor and that is reflected in the list of top manufacturers, in which four of the top five offers a simple and wearable dedicated to fitness, said. From the point of view of design, many devices are more focused on fashion, allowing the technology to disappear for a while and blends with the design.
Ramon Llamas, Research Director at IDC, wearables team caveat that the intelligent but not fell wearables disappeared. “As users ‘ tastes change, also their needs will change. This is the opportunity for smart wearables with multiple features and third party applications for both consumers and professional users “, explains.
For the market to get there, he says, use interfaces should be more interactive, user experiences more “invisible”, the gadget must have own connectivity and the applications must go beyond health and gym, entering personal and professional productivity.
As mentioned, the Fitbit leads the market with 23% share and a growth of 11%, benefiting from the release of Charge 2. IDC forecasts that the company continues to lead in the near future.
The Chinese Xiaomi appears in second, with 16.5% and an increase of 4%, after the release of Mi bracelet Band.
Garmin captured the third position, taking one of the wider market portfolios. Grew 12.2 percent to a market share of 5.7%.
Apple appears only in fourth, with 4.9% and 1,100,000 of Apple Watch sold – which represents a monumental break of 71% compared with the same period last year. The launch of Apple Watch Series 2 may not have great results, because the category of smart watches is being challenged.
Samsung closes the top 5, with 4.5% of quota and a remarkable growth of 89.9% explained by sales in bundle of Gear Fit 2 bracelets and Icon X with their smartphones.