The shy success of devices like the Pebble, Sony Smartwatch 2 or -for many, including our Antonio Ortiz – disappointing Samsung Galaxy Gear does not seem to have discouraged that other manufacturers and even entrepreneurs launch to bet on the segment of smart watches.
Simon Tian is a young man of only 19 years who is convinced of the success of your product. You already have own company, called Neptune, and created its own smart phone, he has baptized as Pine. This device is especially ambitious, but… would shine there where others have failed to do so?
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The Pine is a “relojazo” in all aspects. The first, of course, its size: while other developments be restraint in its dimensions, the pine betrays its 2.6 inches diagonal (6.6 cm), which we easily become target of many looks.
That size is justified by the combination of hardware that its creator wanted to offer in this small great wit, and that they are those of a mid-range smartphone. We have a dual processor – core Qualcomm Snapdragon S4 to 1.2 GHz, support for 2 G network and 3 G (we can make and receive calls directly from the watch), up to 32 GB of storage and WiFi 802.11 b/g / or Bluetooth connectivity.
To this we must add you slot micro-SIM, A-GPS receiver, accelerometer, gyroscope, compass, speaker, microphone, rear 5 Mpixel camera and VGA front camera. We also have a rechargeable battery of 810 mAh offering up to 7 hours of web browsing and 6 hours of 3 G talk time according to its head. IP67 water resistance certification is underway, and all those options are controlled via Android 4.1.2 Jelly Bean.
The problem of the Pine is clear: your screen, that even having a 320 x 240 resolution pixels – decent for that diagonal – makes it virtually impossible to handle things like the keyboard on the screen – or the interface of Android – with some ease. The just two and a half inches to oblige that virtual keyboard keys are tiny, and that other elements of the interface are also very difficult to access.
The limitation does not seem to have scared investors in the campaign of collective funding is underway at Kickstarter. At the time of writing this article and lack of 26 days to follow this initial collection, the project takes more than 334,000 collected $ and triple the initial target of 100,000 proposed get Tian.
The clock, which will depart the $229 for early investors, is breaking records, but we saw a similar phenomenon when first released Pebble, the smart watch that renewed recently your software but who nevertheless does not seem to have curdled as many thought.
The Kings Magi will not bring smart watches
Probably the younger Simon Tian has not read is the latest report from Gartner. Or if he did so, has not imported him too, because data of the consultant appear to reveal for the moment the market of intelligent watches It will remain relatively modest.
In fact, Gartner makes clear that these devices are still expensive and consumers don’t just appreciate the value proposition that you offer compared to other devices such as tablets or other solutions belonging to the category of wearable computing as bracelets that monitor our physical activity. Annette Zimmermann, a Gartner analyst, left it clear:
Samsung and other well-known manufacturers have recently entered the segment of smart watches, but the products that we have seen so far have been little inspiring in terms of design, applications and features.
The Gartner report is especially curious, especially taking into account that some companies they want to defend the contrary. It is the case of Samsung, which recently said it had already distributed (not to be confused with “sold”) 800,000 units of its Galaxy Gear in two months. It is also curious that one of the directors of this company – David Eun, director of the Open Innovation Center of Samsung – comment on how even he probably not had bought it initially. For then, that Yes, completing his reasoning: “However, it has been convincing me… and I can see where it’s heading all this”.
Gartner believe that the design of these devices is a problem, and that normal consumers – not those who adopt this kind of solutions – early They especially appreciate the finish These Smart Watches.
Users expect more than just the convenience of a new category of product that is intended to be innovative and to have prices of between 200 and 300 dollars. The same price serves to buy tablets with a good set of features.
Does not seem that the Christmas of 2013 will be a particularly bountiful time in smart watches as gifts of their Majesties the Kings Magi (or Santa Claus / Santa Claus, who will also have a lot of work). However, the manufacturers don’t give up. Pine is an example, and the insistent rumors about Apple and Google products in this market are likely to make that segment has much more interest in 2014.