Will The Apple Watch The End Of The Swiss Watch Industry?

Posted in: Men | 0

The Apple Watch debuted today in the market of Switzerland and the dearth of enthusiasm marked the occasion. Despite a turbulent takeoff if the smartwatch clock Apple bite brand success that so much ambition, the local industry of luxury watches may be about to face the biggest challenge of your long history.
Compared to the frenzy that characterized the release of Apple smartwatch in the United States, the first day of sales of the device in the Swiss market was significantly more likely. Bloomberg reports that only 40 people waited outside the Apple store in Zurich, with regard to winding queues that stretched up to lose in front of the stores in the USA.
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The performance of the sports smartwatch in the country will dictate the direction of such acclaimed Swiss watch industry. The Apple Watch aims to captivate the Millennials (individuals born between the year 2000 and 80), which no longer have the habit of wearing a watch, which, per se, impactava already negatively the profitability of the industry, without adding the threat of smart watches.
This market deals with the Swiss franc against the euro, which has been reducing the profits from the countries who handle this monetary unit. Also a fall in demand from China has caused their damages, taking into account that the Asian country is one of the major consumers of the watches and their components produced by Swiss manufacturers.
The news agency says, in may, the industry’s exports fell to the lowest values for the last six years.
In Switzerland, the Apple Watch Sport, the cheaper model, costs about $417, while the gold model, naturally more expensive is around $18600.

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